SEO Syllabus 2014

TYPES OF SEARCH ENGINE OPTIMIZATION

1. On Page Optimization
2. Off page Optimization
3. ON PAGE OPTIMIZATION

SEO ON PAGE OPTIMIZATION TOOLS

1. Competitors Analysis
2. Keyword Research
3. Keyword Placement
4. Title Creation
5. Meta Tag Creation
6. Meta Description Creation
7. Content Optimization
8. Keyword Density
9. URL Structure Analysis
10. Content Creation
11. Image Optimization
12. Sitemap Creation
13. Use of robots.txt
14. Doorway Pages
15. Invisible Text
16. Cloaking

SEO OFF PAGE OPTIMIZATION
 
SEO Off Page Optimization tools

1. Search Engine Submission
2. Directory Submission
3. Article Submission
4. Press Release submission
5. Forums Posting
6. Link Building
7. One-Way
8. Two-Way / Reciprocal / Link Exchange
9. Three-Way
10. Blogs
11. Blogs Creation
12. Blogs submission
13. Blogs Commenting
14. Posting Free Classifieds
15. Google Mapping/Listing
16. Social Book marking
17. RSS feeds
18. Video optimization
19. Link Building
20. BLACK HAT / WHITE HAT / GREY HAT

SEO TOOLS

1. Google Keyword Tool
2. Word Tracker
3. Keyword Spy
4. Keywords Position Checker
5. Keyword Density Checker
6. Google Analytics
7. Stats Counter

SEO REPORTING